Entries by Frank Creighton

What is customer retention?

Customer retention is a company’s ability to keep its customers coming back. It requires the consumer to continuously engage with its products or services over an extended period of time. Customer retention is an essential aspect of any successful business strategy and plays an important role in driving profitability and building customer loyalty. Customer retention […]

Employee Engagement Plan

It’s common for employees to be motivated by things like their paycheck or bonuses. But how do you inspire them to commit to the business itself? Employee engagement plans are more than a simple marketing strategy used by businesses. They’re valuable tools used to encourage motivation, loyalty, and commitment for company values. Let’s take a […]

Employee Engagement Training for Managers

Employee engagement is all about a person’s emotional connection with their job. This link acts as a crucial indicator when it comes to establishing business loyalty, retention, and even commitment. A great way managers can utilise this is through investing in employee engagement training and development. Not only does it encourage an employee’s personal work […]

19 Employee Recognition Examples

Employee recognition plays a crucial role in fostering a positive work environment and motivating employees to perform at their best. By acknowledging their efforts, organisations can show appreciation for the valuable contributions employees make and reinforce a culture of recognition and appreciation. In this blog post, we will explore 19 examples of employee recognition that […]

What is Employee Engagement?

Employee engagement is more than just a HR concept. It’s a valuable indicator to determine whether your staff are motivated to reach business success – or whether they’re just in it for the paycheck. Every business should strive towards building employee engagement. From here, you’ll be able to grow well-being, commitment, and loyalty towards the […]

What is Employee Recognition?

Employee recognition is not a feel-good gesture; it’s fundamental in driving the success and growth of any business. Not only is it an act of gratitude, but employee recognition is also an essential tool in unlocking the full potential of a workforce. In this blog post, we’ll explore employee recognition, its significance, and its effects […]

What is a sales funnel?

In the world of sales and marketing, a sales funnel is an important tool for businesses aiming to convert leads into loyal customers. A well-structured sales funnel guides potential customers through a strategic process, optimising their journey towards making a purchase. In this blog post, we’ll explore the concept of a sales funnel, its stages, […]

21 Types of Employee Rewards and How to Use Them

Employee rewards are powerful incentives used to drive engagement, celebrate achievements, and encourage progression. The benefits of recognising and rewarding employees are endless. And they go both ways – for you and your workers. But, how do you choose the best reward for employees? Well, there’s more to it than certificates and verbal praise. The […]

Northern Ireland has a great idea – give everyone a gift card

Northern Ireland’s Finance Minister has announced that, as part of a £300m support package for business, they will earmark £95m for a high street gift card scheme. While the details haven’t been hammered out yet, we do know the scheme will deliver prepaid high street gift cards to individuals in Northern Ireland. We think it’s […]