Improved brand loyalty
Big Brands Harness the Power of a Refer a Friend Program
We’ve supported many well-known brands in the development of their refer a friend program.
Simple, easy to understand and enticing for the end consumer, these recommendation gifts are extremely simple to manage and cost effective for your business.
Your Business Can Benefit From a Customer Referral Program
When you consider how you decide what to buy and where from, you probably think about recommendations made by trusted friends. If this rings true, then you already understand how crucial your customer referral program can be to sales success.
The very best form of marketing is when you can persuade someone else to do the hard work for you – which is why setting up a refer a friend scheme can bring a much higher return on investment than many other forms of promotional activity.
The benefits of persuading your current customers to recommend a friend include:
Refer a friend schemes validate a product or service and provide confidence to the potential buyer. When you recommend a friend to a business, you’re acting as an advocate for their brand and giving valuable customer insight into their reputation and quality – and let’s face it, most of us will trust someone we know over a marketing campaign any day.
Of course, while it’s certainly true that the cost of providing an incentive for customer referrals can be returned many times over in purchase value throughout the relationship period, it’s essential that you balance referral costs with projected sales values overall.