Christmas is the ideal time to start rewarding your staff

With the worst cost of living crisis in many years now in full swing both people and businesses are tightening their belts.

According to the Office for National Statistics, 93% of adults in the UK reported an increase in their cost of living in August and September 2022. This hits low income households harder as they spend a greater proportion of their income, on average, on energy and food.

Inflation, currently above 10%, is close to a 40-year high. And economic research specialist Capital Economics is warning the cost of living crisis is turning into a cost of borrowing crisis.

It said people were increasingly turning to credit to pay for food and bills. This was backed up by data from the Bank of England which showed credit card borrowing rose at its fastest pace for 17 years in August.

Peter Tutton, head of policy, research and public affairs at debt charity StepChange, said people were “vulnerable to panic borrowing to try to fill the gap between their income and their essential spending”.

Businesses are also feeling the squeeze. Rising energy, stock and raw materials prices are creating a dilemma of how much to pass on to the hard-pressed consumer. This was brought into sharp focus by retail analysts Springboard in late October. It showed a decline in high street footfall of 3.3% and 1.5% in retail parks over one week.

Now Christmas is on the horizon and the ‘season of goodwill’ presents its own challenges. Weather is getting colder and heating bills are on the rise and people are wondering how they can afford to buy gifts and extra food.

Businesses are also battling strong headwinds as we head into the festive season. Costs of energy and raw materials have soared in recent months. Add to that a fiercely competitive jobs market which is making staff recruitment and retention all the more difficult.

According to corporate rewards and employee recognition specialist Love2shop, businesses across the UK could do more for their workers. Its Love2shop Employee Value Report 2022 found 33% of all of UK employees feel undervalued at work. And, alarmingly, it reported 74% of people said they would look for a new job if they felt undervalued.

Now you would imagine Christmas would be the perfect time to let your teams know how much their work all year round is valued.

However, rising overheads are putting a squeeze on available cash so offering any kind of bonus or reward to their employees presents a challenge. While their workers face a cost of living crisis, employers face a cost of GIVING crisis.

Another interesting statistic from the Love2shop report is that 76% of employees did feel valued or recognised when their employer spontaneously gave them a gift. And this does present a real opportunity.

Now, an easy route to this could be a trip to the wholesalers to bulk buy some bottles of wine and boxes of chocolates and give them out. However, it seems to lack a little thought and imagination. Like the husband who grabs a cheap bunch of flowers from a service station for his wife for their anniversary.

So how can an employer offer a reward that seems genuinely thoughtful, offers real help to employees struggling to make ends meet, and doesn’t cost the earth.

Love2shop has been helping companies across the UK do just that for more than 50 years. During that time is has partnered up with 150,000 businesses to help them provide rewards and recognition to both staff and customers.

Its Love2shop gifting products are available in both physical and digital form. Accepted by more than 90 big-name retailers across the UK, Love2shop is one of the best established and well recognised gifting brands in the UK.

Love2shop e-Gift card offers multi-choice digital reward codes can be delivered directly to your employee’s inbox. Recipients then exchange the balance for any of the top single-store e-Gift Cards or Love2shop Gift Cards.

Love2shop Contactless is the UK’s first digital gift card. It works with Apple, Samsung and Google phone wallets. Sent and received online, add to mobile wallet and it’s right there on their phone, ready to go. People can even schedule rewards to be delivered on Christmas Day.

Some people prefer something more tangible and the Love2shop Gift Card fit the bill. Cardholders can also exchange their balance online for e-Gift cards to capitalise on online sales.

And with a long tradition, the Love2shop vouchers have been a popular choice as a gift for many years and come with long expiry dates. With the cost of loving now an issue for so many people Love2shop is perfect as it can be spent on everyday essentials or luxuries such as day out experiences or meals.

Alternatively, Love2shop offers the Everyday Benefits Card. This offers all the advantages and flexibility of Love2shop, offering a 7.5% discount when a user loads up their card. So, a card load of £100 costs the recipient just £92.50. They can then use their card to shop with multiple top brands.

And they represent really good value for businesses. They can cost as little as £6 per card if 1,000 cards are purchased.

Frank Creighton, Director of Business Development at Love2shop, said: “We know from our own research, and from years of feedback from clients, the power of a carefully-targeted employee benefits and rewards programme.

“We are witnessing the phenomenon of ‘The Great Resignation’ where people are no longer prepared to remain in workplaces where they feel undervalued, are demotivated and believe no one is seeing or appreciating their efforts.

“We have worked with thousands of employers across multiple sectors, in the public and private sectors, over the years and we have the know-how and experience to make these programmes work for you and your teams.”

By utilising Love2shop Gift Cards, employers can take advantage of HMRC’s Trivial Benefits Allowance. This allows them to gift up to £50 in Love2shop Gift Cards completely tax-free to every employee in their organisation.

This offers a saving to the business of up to £48.10 per employee (for higher rate taxpayers), simply by delivering a non-cash gift. This makes gift cards a far more attractive means to say ‘thank you’ than cash issued through an employee’s salary.

Frank added: “Incentivising and rewarding people is what progressive and forward-thinking businesses do. It helps you hire and retain the right people, increases productivity and ultimately boosts the bottom line.

“Offering rewards also simply makes your workplace a nice place to be for everyone who works there. And it is easier and less costly to set up and run than you may think. What’s not to like.”

Flexecash is the pre-paid card platform which issues the Love2shop Cards. This facility is provided by Park Card Services Ltd who are Authorised and Regulated by the Financial Conduct Authority to issue electronic money. (FRN: 900016)

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Cost of living rise presents big challenges – and there are ways to mitigate the impact

Evidence of the UK’s worsening cost of living crisis is becoming impossible to ignore – it is there in the data and in countless anecdotal examples.

One high street butcher, Raymond Millar, reports that his customers had already started saving for their Christmas dinner in July. His savings scheme that allows people to buy their meat for the festive season doesn’t usually start until September.

Then there is the GP, Dr Laurence Dorman, who for more than a year has been offering food vouchers to his patients. He is now giving them out with increasing frequency. Dr Dormam told the BBC the cost of living crisis could have “massive, profound implications” for patients’ health.

It feels like the price of everything is on the rise. As we emerged from the pandemic supply chains struggled to keep up with demand. This caused an initial spike in inflation and now the Russian invasion of Ukraine has accelerated the crisis.

Energy costs push inflation upwards

Russia is a major global source of oil and gas and the war has put huge constraints on supply. From June 2021 to June 2022 gas prices for UK households soared by 95% and electricity prices by 54%. The UK’s wholesale electric price is linked to the price of gas.

From October 1, the energy price cap will go up further. The price cap is a mechanism that sets the maximum amount that suppliers can charge in England, Scotland and Wales. From October the typical annual gas and electricity bill is likely to reach £3,358, according to consultancy Cornwall Insight.

In contrast, in October 2021 the average annual bill was just £1,400. And Cornwall Insight is forecasting this could go above £4,200 by January 2023. Millions of people are wondering whether they will be able to afford to switch the heating on at all this winter. This may dampen the enthusiasm from some for working from home.

Finance and consumer rights guru Martin Lewis, says: “This is a national crisis on the scale that we saw in the pandemic.”

Martin, and many others, are now calling on the government to take urgent action to soften the blow. From September it is likely that, whoever is prime minister, whether that’s Liz Truss or Rishi Sunak, will be forced to act. Both have been vague on the issue during their campaigns. But once they take office, the pressure to act will be irresistible.

Inflation is now above 10% and the Bank of England is projecting it will hit 13% in the next few months, tipping the UK into recession. Food prices are rising rapidly in the shops. Who can forget the price of a tub of Lurpak surging above £9 in July?

Ukraine impact felt in the supermarkets

Again, the conflict in Ukraine is having a major impact. Ukraine is a leading exporter of essential commodities such as sunflower oil, grain, maize and wheat. The United Nations has warned global food costs could rise by 20%. The rising price of oil means the cost of moving food around is also much higher, adding to high prices.

Rising costs are also hitting businesses which are in turn facing the dilemma of whether or not to pass the costs onto their customers. Some cafes, bars and restaurants are considering reducing their opening hours to reduce outgoings, according to a study by eEnergy and Censuswide.

And even nipping out for a sandwich in your lunch break is now becoming more expensive. In the last few weeks both Boots and Co-op have hiked the prices of their meal deals. Outside London, Boots has put the price up from £3.39 to £3.59. In London it has gone up from £3.99 to £4.19.

Co-op’s meal deals have jumped in price from £3.50 to £3.75. And the nation’s favourite bakery chain, Greggs, is warning of rises of up to 9% on some products in the coming months.

There is upward pressure on the cost of getting to and from work. Motorists have already seen petrol prices at the pumps rocket. And public transport users face further unpredictability. Train tickets prices rise each January based on the retail price index from the previous July, plus 1%. This means commuters could face 12% fare rises in 2023.

Although still low by historical standards, interest rates are also on the rise. At the time of writing the Bank of England has pushed up rates to 1.75% from 1.25%. Those on fixed-rate mortgages have some protection for the moment. However, the average monthly cost of a tracker mortgage has increased by more than £160 since December 2021.

Simple actions that make a difference 

There are steps people can take to mitigate some of their daily outgoings. Sharing car journeys into work with colleagues could make a significant difference to fuel costs. As could using park and ride schemes. And although grocery prices are rising, taking your own lunch into work will always be cheaper than buying a sandwich.

And many coffee shops run loyalty schemes where you get a free hot drink after your card’s been stamped so many times, or a reduced price if you use a reusable cup. These smaller benefits can make a difference over time.

There are also things employers can do. There is an increasing number of businesses which are being pro-active. According to the Living Wage Foundation, 10,000 employers in the UK have now committed to paying the Real Living Wage. At £9.90 for most of the country and £11.05 in London, this is higher than the mandated National Minimum Wage.

In recent weeks there have been multiple reports of companies pledging one-off financial payments to help their people deal with the cost of living. One of those is Love2shop, which has offered a payment to all of its employees.

And the company is doing its bit for the wider community by partnering with digital payment business PayPoint. This agreement will see both parties expand their product range to provide local authorities with a new way of servicing the most financially at-risk people.

Employers can do their bit to help

Love2shop is also working with businesses across the country to help them offer real financial rewards and incentives through its Love2shop gifting products. Given the broad range of retailers available on Love2shop, it allows employers to meaningfully contribute to their employees’ cost of living dilemmas if that’s how they choose to spend their gift cards.

As well as the ‘treat’ opportunities with a Love2shop Gift Card, it’s also accepted by more than 150 leading UK consumer brands including Sainsbury’s, Argos, Tesco, Wilko, Iceland, Matalan, New Look, and Argos. So people can choose to buy everyday essentials or for those little luxuries.

With the new school year about to start, a multi-retailer gift card could offer great savings on the price of school uniforms or other essential items such as school shoes or a PE kit.

This is also the time of year when we start thinking about Christmas. People could use their gift card to get a head-start and buy gifts in advance, taking away some of the stress normally felt in November and December.

Some employers may be able to negotiate cheaper corporate discounts with local car parks to reduce parking costs, or allow more people to work from home when practical – if the costs don’t outweigh the costs of going to work considering the rising fuel costs come winter.

There are tough times ahead but employers can make a big difference to the lives of their employees for a modest outlay.

If you can see how Love2shop reward and recognition products could help your business, contact our business team today. Email [email protected] or call  0344 375 0739.

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